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IT Courses “Reassuringly Expensive�?
It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�
It seems that until the recent economic collapse, all of us allegedly believed the view that “Expensive equals quality�, or You get what you pay for�. Advertisers perpetuated the myth – think of the mouth-watering Marks & Spencer adverts, with “This is not ordinary food, this is….� Conversely, the supermarkets Value or Basic ranges were devoured by ultra thrifty shoppers but barely noticed by you and me.
In IT training, expensive companies (aren’t they the best - if you can afford it - why else would so many people use them?) acknowledged that colleges exist who’ll teach IT cheaper but be careful, you get what you pay for…. .
Then a short time passes, we hover on the brink of financial meltdown, and all at once value is all the rage! Discerning shoppers limit their trips to Waitrose, and instead head towards Aldi and Lidl. City bankers and their large bonuses are the curse of the devil, and we all re-evaluate who we’re buying from.
Have we been fooled by companies charging more? Look a little closer into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because we need greater numbers of skilled programmers and networking professionals, should we really be paying 5k–8k to be trained in these skills, or are we just paying to prop up dinosaurs? It’s a bit much that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using pen and paper methods. Why do students have to read through books when any IT material can be downloaded and watched on computers? Is it necessary to drive to training centres, forking out for our hotel bills to get teaching we could have online? Round the clock Interactive learning should be available for me just that – at my convenience, but not at my cost.
With more up-to-date, slicker training options available at less than half these prices, shouldn’t we acknowledge the fact that when it comes to electronic learning, value is great quality and great price. Things are changing in Computer training – in the words used by supermarkets, it’s “Simply Value� prices, for “Best Ever� products. In this changing world we’re living in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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